ADIDAS ORIGINALS X ALEXANDER WANG LAUNCH — Sarah DePietro

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ADIDAS ORIGINALS X ALEXANDER WANG LAUNCH

ALEXANDER WANG AND ADIDAS ORIGINALS LAUNCHED THEIR COLLABORATIVE LINE WITH A 3 CITY GUERRILLA MARKETING POP UP SHOP WHERE THE LIMITED EDITION MERCHANDISE WAS SOLD FROM THE BACK OF A “BOOTLEG” TRUCK.

IN NYC, LONDON, AND TOKYO, FANS WERE TEASED WITH CRYPTIC WILD POSTINGS INCLUDING INFORMATIONAL HOTLINE PHONE NUMBERS THAT RELEASED THE SECRET LOCATIONS WHERE THE TRUCKS WOULD STOP. THE INITIAL RELEASE STARTED IN NEW YORK AFTER ALEXANDER WANG’S FASHION SHOW, WITH THE SALES IN LONDON AND TOKYO OCCURRING SIMULTANEOUSLY THE FOLLOWING WEEKEND.

AGENCY: 6 UP

LOCATION: NYC, LONDON, TOKYO

ROLE: SENIOR PRODUCER